Dylan Lewis : NOT AN ANNOYING PERSON

    Update : A few people in the place have put their fists in the air. First: weez, Sue the bloggers ’til they shut up – ‘cos it works, machine-gun keyboard, August 10, 2009. Second: a blogger from Greenland, Gog, Magog, George Bush and, uh, Dylan Lewis, Vulgar Marxism, August 10, 2009. Third: Dr. Cam has written a beautiful and very moving Poem About Cultural Landscapes & Stuff (None Dare Call It Dr. Cam’s Internet Weblog, August 10, 2009). Finally, Dylan Lewis has been nominated for BEST MUSIC PERSONALITY in the 2009 Australian Commercial Radio Awards (mUmBRELLA, August 10, 2009): “The awards – which are judged by industry insiders across 32 different categories – are presented in Sydney on October 10″; “Last year’s winner for Best Music Personality, Mike Fitzpatrick (Triple M, Melbourne) will battle it out with other finalists Dylan Lewis (Nova 100, Melbourne), Dave Higgins (Fox FM, Melbourne), Rod Maldon (Fox FM Melbourne), and Jamie Row (Nova 969, Sydney).”

Zero

On August 6, 2009, I received an email from Mark Klemens, Managing Director of the Australian-based company Profile Talent Management: “a strategic, proactive and well connected talent management company that successfully creates and maximizes opportunities for its clients with major media partners”. Mark wrote:

Dear Sir, We represent Dylan Lewis. It has come to our notice that a website titled “slackbastards” which appears to be controlled or owned by you has made reference to Dylan. Under the subheading “Number One’s” references to Dylan of a defamatory nature have been made. We have obtained legal advice confirming the status of the material as being offensive and defamatory. We seek to have the article/paragraph removed immediately from the website.

Should you not remove the offending material we are instructed to brief solicitors on behalf of our client to seek an injunction and damages.

Being a reasonable person, and not considering the inclusion of the paragraph identified by Mark as being of any real — which is to say ‘political’ — significance, I have decided to remove the paragraph Mark (and some other law-talking guys) alleged to be defamatory. You can read the censored version of the post here: Aaarrrggghhh! Dylan Lewis! Tania Lacy! So Much Hate! (January 4, 2008).


1,325,000 + views…

0.5

    Herb Simpson: “Hang up, call me back, and say the exact opposite of everything you just said!”

    Lead engineer (on phone): “Uhhh, Homer Simpson is a…brilliant man who has come up with many…well-thought-out, practical ideas, and is ensuring the financial future of this company. Oh, and his personal hygiene is beyond reproach.”

The world is an amazing place.

Similarly, Dylan Lewis is a very talented performer, whether in terms of his role as a radio DJ, a singer, a TV host, an MC, a public speaker, or as the voice in advertisements by Pepsi, Wonderwhite, Nintendo, City Search, Waterplus, ICPOTA – The Age, Hungry Jacks, Blockbuster, Sanity, Jeans West, Mazda, and many, many more.

One

In January 2008, I was absolutely delighted when I realised that Dylan Lewis had returned (after an absence which could only be described as being ‘too long’) to my TV screen, on this occasion being genuinely and entertainingly eccentric, while at the same time informing the public of the superb range of mobile phones for sale at Crazy John’s: without doubt, “one of the most successful mobile phone retailers in Australia with over 100 retail outlets across Australia and the employer of more than 800 staff”; a “company which prides itself on comprehensively training its staff and providing clear career paths for motivated employees”.

According to an extremely well-informed individual at the Entertainment Store Group (Australia’s premier producer of live entertainment): “Dylan Lewis is a multi-skilled musician and media personality who can entertain and keep a crowd engaged anywhere, anytime!”

I concur.

Further, as Saxton Speakers Bureau has observed: “The rare experience of hosting an abundance of television shows combined with his professionalism, elite talent and ‘wow’ factor allows [Dylan] to deliver at the highest level”. But substitute “extreme professionalism” for “professionalism”, “supernatural talent” for “elite talent” and “SHAZANG!” for “wow” and I think you’ll be much closer to the truth.

In conclusion, Caulfield Grammar should definitely be congratulated for providing Dylan with a stellar education, one that ensured his entry to the University of Melbourne and, eventually, his current gig on Melbourne’s best radio station: Nova FM.

NB. Caulfield Grammar has a superb educational record. Thus, in 2008:

Virtually all students who applied to study at a tertiary institution gained a place in the First Round of Tertiary Offers… while students were offered places at many tertiary institutions, including: Melbourne or Monash Universities (47%), Deakin University (12%), RMIT (8%), Swinburne University (7%), LaTrobe (1%), Australian Catholic University (3%), TAFE institutions (12%)…

This is precisely as it should be. Thus, I would also like to take this opportunity to denounce those, such as David Rood and Adam Morton, who have temerity to draw undue attention to the fact that ‘Elite schools dominate uni places’ (The Age, February 17, 2007).

Two

I also wish to take this opportunity to denounce the incredibly small number of misguided individuals who maintain Dylan is annoying.

First, Josh McPharlin:

[Yakspit] turned up on the talent quest segment of that Friday night ego trip for the ever annoying Dylan Lewis on the ABC (the 10:30 Slot?)

Secondly, Subdued Panic ®, who posted the following over four years ago:

From: Subdued Panic ® 12/01/2005 1:12:20 PM
Subject: Programming… post id: 995788

So glad that Dylan Lewis has finished… I may be alone here, but I find that guy an annoying tool. It used to piss me off when he hosted recovery, which was an otherwise great show…

Thirdly, ‘kirstie’ made the following comment on Clem Bastow’s blog on March 23, 2007 @ 9:12 AM:

I used to watch Recovery on the ABC in the nineties, yes for the music and other guff, but mostly cause i had a rather large crush on one Lee Whanell… Note: Dylan Lewis was (and still is) very annoying!

Fourthly, ‘Sam’, a former blogger, made the following remarks on their blog on December 18, 2002, while surveying the WORST AUSTRALIAN TV of 2002 (“A Plethora Of Crap!”):

3. Celebrity Big Brother. I really don’t know why ANYONE thought that this would be a good idea. Firstly, because Australia has hardly any celebrities I’d actually want to watch in the Big Brother house. (Too bad the celebs who I might be interested in seeing are all either getting into drunken pub brawls, divorced from Tom Cruise, or starring in The Lord of the Rings.) And secondly… well, dammit, there is no secondly. The firstly speaks for itself: this was a series populated by Z-list losers who I could give two shits about. Even Warwick “Flasher” Capper’s eviction from the house wasn’t enough to arouse my interest; the fact that the enterprise was done in the name of charity wasn’t even enough to justify its craptacularity. Dylan Lewis eventually won. Hurrah. It’s the sort of thing that makes you want to become an alcoholic who regularly punches himself in the testicles.

Fifthly, Dylan Lewis is listed on a Facebook group, ‘A comprehensive list of people who are just shit – Australian Chapter’ — a group with 1,724 members.

Sixthly, “Dylan Lewis is really FUCKING annoying” was written @ ‘Her name is Judy’ — http://hernameisjudy.livejournal.com/ — on October 8, 2008, but — thankfully — “This journal has been deleted and purged”.

Finally, “Rivers Cuomo is interviewed by Dylan Lewis on ABC TV’s Recovery during Weezer’s 1996 Australian tour, and the results are disastrous. Bad questions + jet lag = worst interview ever”:

Three

Commercial radio is a very competitive market, and failure to obtain the requisite ratings — and hence markets for advertisers, a principal source of income — seems to frequently be resolved by way of sackings. The chase for ratings can also encourage DJs to engage in some rather risky behaviour. (NB. By ‘risky’, I mean ethically, not legally: commercial radio is a multi-million dollar industry, its *s are protected by armies of lawyers, and the principal enforcement agency, ACMA, is widely regarded — and rightly, in my opinion — as being rather ineffectual in terms of enforcing ‘industry standards’.)

The most notorious, recent example of such behavior is the (ongoing?) saga of Kyle Sandilands and Jacqueline Ellen Marie Last O’Neil Henderson (better known as ‘Jackie O’). Note that Janice McGilchrist has titled her reflections on their unfortunate predicament ‘Vile and Jackie Ho Strike Again’ (ABC Central West Mornings blog, July 30, 2009).

As a result of their on-air silliness, advertisers American Express, Optus, Qantas and Channel 10 withdrew their sponsorship of the Kyle and Jackie O Show. Money talks, bullshit walks, and Kylie and Jackie O have subsequently gone walkabout. (See : Fun – Kyle and Jackie O Style, Media Watch, August 3, 2009).

Nova FM

Nova FM (with the exception of its Perth station) is owned by dmg Radio Australia; dmg Radio Australia is a wholly-owned subsidiary of UK-based corporation Daily Mail and General Trust Group (DMGT), one of Europe’s largest media conglomerates, owning both the Daily Mail and the London Evening Standard. In 2008, its revenue was £2,312m; it had an adjusted operating profit of £317m, an adjusted profit before tax of £262m, and a statutory operating profit of £27m. Harold Jonathan Esmond Vere Harmsworth, 4th Viscount Rothermere (Lord Rothermere) is DMGT’s Chairman, and Martin Morgan its Chief Executive. According to the Sunday Times Rich List 2009, Viscount Rothermere and family ranked No.138.

Neilsen

The main agency responsible for undertaking ratings surveys is Nielsen, and they publish their surveys online. Curious, I thought I would examine how Dylan Lewis (and co-host Cal Wilson) is performing. In terms of overall market share, according to Nielsen:

    #8 (Survey Period: September 14 – November 22, 2008)
    NOVA 100 Morning 9.00am-12.00Noon : 9.5 : 7.8

    [Enter Stage Right : Dylan Lewis]

    #1 (Survey Period: Sun January 18 – Sat February 14, 2009)
    NOVA 100 Morning 9.00am-12.00Noon 8.1 : 9.5 : -1.4
    #2 (Survey Period: Sun February 1 – Sat March 21, 2009)
    NOVA 100 Morning 9.00am-12.00Noon 6.8 : 8.1 : -1.3
    #3 (Survey Period: Sun February 15 – Sat March 21 and Sun March 29 – Sat May 2, 2009)
    NOVA 100 Morning 9.00am-12.00Noon 7.1 : 6.8 : +0.3
    #4 (Survey Period: Sun March 29 – Sat May 2 and Sun May 10 – Sat June 13, 2009)
    NOVA 100 Morning 9.00am-12.00Noon : 7.3 : 7.1 : +0.2

On the whole then, based on Nielsen’s surveys, 2009 has been something of a struggle for Dylan (and Cal).

Finally, here is an extract from Dylan’s bio:

Dylan had a little bit of experience in radio having had a go at PBS and JJJ a little bit during his ‘Celebrity’ years. But he wasn’t very adept at it so had to sleep with the boss and be a gimp for a few weeks in order to get the gig. He’s very glad he prostituted himself though because now he’s less shit at radio and wants to stay forever.

See also : Out Foxed, and driven to despair, Michael Lallo, January 22, 2009.

Bonus!

Added Bonus!

May you tumble and fall down your grand marble stairway
May that caviar pâté you were eatin’ block your airway
May your manservant deliver the Heimlich with honour
May this make you vomit on your Dolce Gabbana
May your wife’s worried face show a horrific expression
May you realise she’s not worried – that’s just Botox injections
May all the commotion cause to crash your chandelier
And propel into your rear its sharp diamonds from DeBeers
May your Ferrari break down
May your chauffer get high
And smash up your stretch Rolls up on Rodeo Drive
Off the breakin’ backs of others is where you got all your bucks
‘Til we make the revolution
I just hope your life sucks

All my people in the place put your fist in the air
All my down muthafuckas get up outta your chairs
All my real down peoples we got love for you here
‘Cept for that muthafucka right there
Get ‘em

May your Champagne not bubble
May your pinot be sour
May that white stuff you snortin’ be 96 percent flour
May the famous rapper you bring to your daughter’s sweet 16
Get some pride and walk out
As if born with a spleen
May the death squads you hire be bad with instructions
And by mistake be at your mansion with the street sweepers bustin’
May this make your party guests forsake their White Russians
And dive behind the Jimmy Martin
Cryin’ and cussin’
May your chef be off pissin’ in the bisque in the kitchen
May I assume your autobiography is filed under fiction
‘Cos off the breakin’ backs of others is where you got all your cash
‘Til we make the revolution
I hope your life sucks ass

All my people in the place put your fist in the air
All my down muthafuckas get up outta your chairs
All my real down peoples we got love for you here
‘Cept for that muthafucka right there
Get ‘em

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About @ndy

I live in Melbourne, Australia. I barrack for the greatest football team on Earth: Collingwood Magpies. The 2012 premiership's a cakewalk for the good old Collingwood.
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45 Responses to Dylan Lewis : NOT AN ANNOYING PERSON

  1. Lumpen says:

    I wish to concur that Dylan Lewis’ integrity can be measured by the level of his co-operation with corporations. He is also zany, madcap and in no way annoying. Congratulations to his management for correcting the public record on this important matter.

  2. dj says:

    Dylan Lewis – he’s an annoying wanker but at least he’s not a fucking annoying wanker!

    Clearly this guy was flying a kite, otherwise solicitors would have been contacting you in the first place.

    I once had a disturbed young man threaten me with legal action for using ‘his’ dj name, which he had ‘copyrighted’. He pretended he was a lawyer. Lawyers tend not to write from AOL addresses and tend to list their postal address and telephone number. Hilarity ensued for several months, as he had no idea about IP law. Silly, silly man. I really should write him a letter demanding damages for continuing to use ‘my’ name for several years.

  3. John Tracey says:

    Hello Andy,

    I am afraid I must disagree with you. “Dylan Lewis is annoying” – John Tracey 2009.

    Dylan Lewis’ management team need to realise that the threats of such action do much more to discredit their client than any negative blog chat.

    The Australian blogosphere has contracted a bit lately, many left cultural blogs have disappeared or allowed to run down to almost inactive.

    Slack Bastard, which has always been at least as good as all the other progressive blogs, has in my opinion, been promoted by default as the number one alternative cultural and political blog in Australia, and I notice it has a very wide international readership also. It has a long history of consistent blogging and casts a very broad net into search engines.

    Ironically, Lewis’ management team have decided that Slack Bastard is a significant enough publication to warrant action. For this reason alone, pissing off the editor is not a good way to manage public image.

    I used to think Dylan Lewis was just annoying, but this attack on a progressive cultural institution has revealed a much worse perception, that he is just a self interested enemy of progressive culture, the very base that appears to be his target market. Not only does he have no regard for free speech but he (or his management) seems incapable of accepting the reality of celebrity, that is that people will talk about them.

    I urge Dylan Lewis to get a new management company, one that might promote his image rather than reducing it to a grubby parasite as his present management has succeeded in doing.

    All the best,

    JT

  4. @ndy says:

    Lumpen,

    Q. Zany, madcap, multi-skilled, professional, elite, wow, BEST MUSIC PERSONALITY, in no way annoying?
    A. Dylan Lewis!

    dj,

    Dear dj,

    We represent DJs. It has come to our notice that a writer “dj” which appears to be controlled or owned by you has made reference to DJs. Under numerous circumstances, references to DJs of a defamatory nature have been made. We have obtained legal advice confirming the status of the material as being offensive and defamatory. We seek to have the writer removed immediately from the world.

    Should you not remove the offending writer we are instructed to brief solicitors on behalf of our client to seek an injunction and damages.

    The Internet is serious business.

  5. Dr. Cam says:

    “Last year’s winner for Best Music Personality, Mike Fitzpatrick (Triple M, Melbourne) will battle it out with other finalists Dylan Lewis (Nova 100, Melbourne), Dave Higgins (Fox FM, Melbourne), Rod Maldon (Fox FM Melbourne), and Jamie Row (Nova 969, Sydney).”

    Sounds like a five-way race for last.

  6. Dewey, Dickham & Howe Attorneys-at-Law says:

    An Ode to A Toad

    Raise a glass to Dylan F. Lewis
    Whose brownshirt Klemens came here to screw us.
    A boil, a blister, a posterior chancre
    He’s Nova100′s annoying midmorning wanker.

    Far too mundane to be Vyle and Jackie
    Dylan’s only insipid when he tries to be wacky.
    Annoying and boring, a self-interested tool
    A lumpy brown lump in our FM cesspool.

    Run away, hide and cover your head
    You better go cower down under your bed.
    ‘Cos it’s morning again, it’s 9am soon
    When Nova will bring us their lit-igi-ous goon.

    -Hornsley W. Dickham
    Doggerelist-in-residence

  7. Dr. Cam says:

    Okay, this is weird, @ndy. Yr other post about Dylan Lewis was buried back on page 4 or 5 of google searches for “Dylan Lewis”, but this new post is on the first page?

  8. @ndy says:

    JT,

    Cheers.

    I must admit I was very surprised to have received Mark’s initial email: I’ve made almost 2000 posts over the last five years or so — altho’ really only began blogging in earnest at the end of ’05 — only one of which concerned Dylan Lewis. Further, that post generated minimal response, and only one negative comment (from ‘kate tyson’) made 17 months following its original publication. From memory, a google search for ‘Dylan Lewis’ ranked it on the fifth page, and it otherwise generated zero response anywhere else on teh tubes (as far as I’m aware anyway). Following Mark’s threat, and the post above, googling ‘Dylan Lewis’ puts this more recent blog entry on page one — it will be interesting to see if, and by what amount, this ranking increases in the daze ahead.

    I’ve no idea, obviously, what Mark, or his employees, were thinking when they informed me that I was allegedly engaged in defamation. I imagine — and I freely admit I could well be wrong — that, as part of their service to their many clients, they (that is, Profile Talent Management) maintain a watching brief on what is said/written about them. Further, that their role is to promote positive perceptions and to downplay or seek to eliminate, as much as is possible, negative perceptions. Finally, that sharp criticism can result in the threat of legal action.

    From a PR perspective, then, they have used a sledgehammer to crack a walnut.

    Why?

    Again, I’ve no idea, obviously, what Mark, or his employees, were thinking when they informed me that I was allegedly engaged in defamation. But recourse to The Law may be a default mechanism. As such, the possibility of a politely-worded email suggesting that I may wish to tone down or otherwise seek to diffuse my nasty commentary may not have even occurred to Mark/TPM. Certainly, I think it reasonable to expect such a message to have been more sympathetically received, especially given that my blogging energies are generally devoted to much more serious topics than whether or not an A B C or Z-grade celebrity is genuinely ‘annoying’ (or not).

    Regarding the general state of the Australian blogosphere: yeah, it does appear to have contracted a bit (cf. the closure of Grods / the relative inactivity of Leftwrites). On the other hand, there are a number of blogs which are relatively well-established and do not appear to have declined in popularity. The other tendency to note is the absorption of blogs and blogging by the state/corporate/private sector (cf. Crikey) and the establishment of a faux blogosphere under the control/direction of the handful of corporations (Fairfax/Newscorp) which dominate the mediascape.

    My own blog’s place in this pretty picture I believe to be very minor. That is, while it may be Australia’s leading (popular) anarchist blog, the fact is there’s fuck-all competition — more’s the pity — and the number of radical ‘leftist’ blogs is not much more. Which is not to suggest that there aren’t many really good quality blogs out there: there are (and not all of them are ‘leftist’ or even ‘left-liberal’).

    Anyway, thanks for your kind words JT — moar l8r.

  9. Jamie-R says:

    Wasn’t it Dylan Lewis and Kyle Sandilands as the finalists for the only Celebrity Big Brother back in 2002?

    Yeah. We got that low as a culture.

  10. Jamie-R says:

    I remember Red Symons found a way out of there. It was a good move on his part, that fat chick with the bunny dance crap was trying to break him down, but Red is arguably the smartest Aussie ever and found his way out. Was I surprised? No. Was I impressed? Yes. Is Red still a legend? Oh hell yes.

  11. Jamie-R says:

    I reckon you might like this one @ndy, Vladimir Putin wrote a letter to me.

    http://www.youtube.com/watch?v=6–Odc5Vngg

    And I did do my research on Kyle Sandilands, I traced it back to Celebrity Big Brother, in 2002. That was the break move, blew him up. So when do we burn Gretel Killeen at the stake as some sort of witch? I mean how many more Logies must we go through? She was an accepted part of the glitterati, her show MADE Kyle Sandilands, so to speak. Maybe I’m just not seeing this right cause I’m not from Sydney. After all, you speak not, of Sandilands, unless you are from Sydney.

  12. THR says:

    Dylan Schmylan. James Valentine was a better host on the ABC when it was time to watch Degrassi.

  13. @ndy says:

    Dr. Cam,

    I know! Weird isn’t it? Google No.10 & Yahoo! No.5.

  14. Lumpen says:

    I can also confirm James Valentine was a good host, although Michael Tunn was superior in many respects, particularly when he did the NKOTB special.
    Compare and contrast:
    http://www.youtube.com/watch?v=Vi19pTKmmt4
    http://www.youtube.com/watch?v=Y88oXA8onZU
    It should be noted that James Valentine is also a talented saxophone player.
    I think we can all agree that Dylan Lewis is more talented than both of these particular chaps.
    See? SEE?
    http://www.youtube.com/watch?v=MGOw8Q7v9X0

    If it wasn’t for the talent managers, Australia and perhaps the world, might have been misinformed about this particularly special Aussie. Don’t say Dylan is annoying and disappeared from our TV screens because of an over-saturation of his generic-and-safe antics, just say he’s knocked off for a smoko and he’ll be back later on. Congratulations Andrew on being brave enough to correct the record.

  15. Jamie-R says:

    Oi, @ndy, I just panicked, I realised! Lots of people want to cry. Not for Victoria and Eddie. But for South Australia and Adelaide Crows.

    I know there are plenty of South Aussies living there now, and they will betray you my man. Adelaide, makes you cry when you come back.

    http://www.youtube.com/watch?v=2wZvnISa0KA

    [LOL!]

  16. @ndy says:

    Michael Tunn oughta sue these bastards!

    Nick Cave oughta sue James Valentine!

    On Dylan, all I can say is…

    WOW!

  17. @ndy says:

    “I first saw Dylan Lewis on the brilliant show, “Recovery”, and then on “The 1030 slot”. He has a superb sense of style and has always managed to make me laugh – even though it probably wasn’t always intentional…”

    “SHAZANG!”

  18. Run to Paradise says:

    If I were to construct a hypothesis it would probably be something like ‘Dylan Lewis is a giant annoying turd and a stupid idiot who is a jerk’ however I am not prepared to construct and then investigate such a hypothesis so I shan’t hypothesize.

  19. @ndy says:

    Dylan Lewis is a giant annoying turd and a stupid idiot who is a jerk Dylan has an excellent national profile with the younger demographic.

  20. @ndy says:

    More Bad people and their ‘defamatory’ opinions…

    1.

    Wed 23rd Feb 2005, 1:38 PM
    grind

    [Quote] Originally Posted by Risky: “I thought Dylan Lewis was gold, he was great on recovery…”

    Dylan Lewis was not fucking gold. He was a hyper active child given free reign on a potentially great Saturday morning music/culture show. If you think Rove sucks as an interviewer then try and remember Dylan fucking talking over the band trying to answer his questions, showing a massive disinterest in even talking to them. He could not keep his trap shut for five fucking seconds and like Rove on a good night is [about] as funny as a dead canary stuck up your arse!

    2.

    Thu 24th Feb 2005, 10:10 AM
    Trakka

    …Agreed Recovery was a great show. So many good bands played on it, and I remember Jim Rose coming on and raving about how there was nothing like it in the US. The Dylan would interview the bands. That was when I usually left the room because I just couldn’t watch it. Does anyone remember the Mercury Rev interview? Ouch.

  21. @ndy says:

    Because you can’t you won’t and you don’t. Stop.

    1.

    Lewis has had various levels of success as host of ABC TV’s Recovery and Channel Ten’s Pepsi Live only to languish “at the pub”, jobless for 18 months in London, returning to languish at the pub in Byron Bay for six months before landing the Nova shift. The balloonologist, unicycler and fire-breather somehow survived Celebrity Big Brother, Celebrity Circus, Celebrity Singing Bee and Postcards Winter Special with his grunge credibility intact. The viewer focused on him because he looked inapt alongside fallen soap stars and barrel girls with his rubber expressions and grey nail polish. Although he is not particularly funny – “my mother told me not to do irony because no one gets it” – with his wide-eyed warmth, the 35-year-old man-child trades on being himself because his likeability is what makes him.

    2.

    2002 AWARD WINNER

    -

    BEST USE OF RADIO
    WINNING ENTRY – Building Pepsi Live
    COMPANY – bellamyhayden
    CLIENT – Pepsico Beverages International

    -

    SPONSORED BY
    http://www.commercialradio.com.au

    -

    OBJECTIVE

    The challenge was straightforward: get more teens and 16-24 year-olds to watch Pepsi Live, a weekly music television show produced by Pepsi. The program was built around exclusive live acts and media would would [sic] have to allow for promotion of specific content, rather than raising generic awareness. There was also a perception that the show have more musical credibility, focusing media delivery — and tone — on the upper end of the 16-24s.

    CAMPAIGN

    Pespi Live was its exclusive live acts. Promotion of specific content of each week’s show was achieved by building a program extension as a radio show, to air on Thursday night before the Sunday TV show. Austereo produced it, with Dylan Lewis as DJ/host, supported by a number of daypart pointers — all transmitted as “live”, but as programming, not advertising.

    RESULTS

    The number of Pepsi Live viewers increased by a national average of 28% after radio support began. Tracking data showed increases in the frequency and committment [sic] to regular viewing.

    CorpWatch: Pepsi.

    D i s p e p s i
    Seeland 017
    CD with One World Advertising essay/poster
    1997

    Two-and-a-half years in the making, this collection of original music, songs, and collaged advertising brings the Negativland brand of thirsty cultural critique to the parched and dehydrated psyches of the neXt generation of young consumers everywhere. “Dispepsi” applies Negativland’s found sound style of modern noise to one of this planet’s best known saturation advertisers of liquid trivia.

    On “Dispepsi” you’ll hear rearrangements of tiresomely familiar jingles into something with a whole new message. You’ll suck on a straw of disbelief as you hear lots of paid celebrity spokespeople shill for your attention in ways they never intended, while the psycho-active implications of implanted brand recognition are supposed to go unnoticed. You wont find it difficult to swallow the publicity strategy behind the introduction of a new line of competitive beverage, but the resulting taste test gone awry may require more concentration. From Negativland’s initial attempt to drink it up with a positive attitude, to the final cut that bites back with some real truth in advertising, “Dispepsi” is Negativland’s most distinctive attempt yet to teach the world to sing in perfect harmony.

    (Though the actual title was left off of the printed cover of this release due to concerns over unreason[a]ble trademark laws, we can now tell you the actual title because the lawyers at Pepsico publicly stated that they have no intention of ever suing us. For more details about this CD read its reviews, as well as interviews with “Addicted To Noise”, and “For The Record.”)

  22. @ndy says:

    Why is this commercial?

  23. @ndy says:

    Bite Back

    Negativland – Dispepsi

    Label: Seeland
    Catalog#: SEELAND 017 CD
    Format: CD
    Country: US
    Released: 1997
    Genre: Electronic
    Style: Experimental
    Notes: Title does not actually appear anywhere on the CD due to trademark law restrictions; instead, scrambled versions of the title are used.

    Tracklisting:

    1 The Smile You Can’t Hide (1:34)
    2 Drink It Up (3:46)
    3 Why Is This Commercial? (2:18)
    4 Happy Hero (5:03)
    5 A Most Successful Formula (3:30)
    6 The Greatest Taste Around (2:14)
    7 Hyper Real (0:54)
    8 All She Called About (3:23)
    9 I Believe It’s L (6:21)
    10 Humanitarian Effort (0:32)
    11 Voice Inside My Head (3:46)
    12 Aluminum Or Glass: The Memo (3:46)
    13 Bite Back (5:31)

  24. Jamie-R says:

    “He was a geek and a nerd but nobody disses him now.”

    Arguably the most gayest segue into an article ever.

    Can we use a mangled version of this for Kyle?

    “He was a dickhead and his chick had sex with him through perceived influence but nobody employs him now so she left.”

  25. paul says:

    that mark klemens from prosaic talent management sounds like a right annoying cunt.

  26. @ndy says:

    paul! How COULD you! neither mark klemens nor dylan lewis are on ANYBODY’s shitlist!

  27. @ndy says:

    PS.

    I ain’t no white trash piece of shit. I’m better than you all! I can out-learn you. I can out-read you. I can out-think you. And I can out-philosophize you. And I’m gonna outlast you. You think a couple whacks to my guts is gonna get me down? It’s gonna take a hell of a lot more than that, Counselor, to prove you’re better than me!

  28. rocky o'rourke says:

    anyone able to post the green day interview off recovery? didn’t he spit the dummy when the band didn’t go along with his twat act, going on about how ‘unprofessional’ gd were! lame, kick him while he’s down. is he down?

  29. @ndy says:

    fingaz xed!

    in the meantime…

    “Dylan Lewis explains how his tattoos are a form of self expression.”

    Mad skillz!

    Bonus!

  30. @ndy says:

    Oh yeah…

    I sent the following to Mark, Melissa, Dylan, and a number of others.

    As yet, I have not, inter alia, received a reply.

    Dear Mark,

    Thank you for your reply.

    Please note that the paragraph you specified has been removed from my blog. Please see : ‘Aaarrrggghhh! Dylan Lewis! Tania Lacy! So Much Hate!’ (January 4, 2008):
    http://slackbastard.anarchobase.com/?p=985

    Therefore, there is no need, I assume, for you to brief solicitors forthwith to commence proceedings against me. Your client, Dylan Lewis, will also, therefore, not be in a position to seek an injunction and damages; and I will not, inter alia, be forced to sell my pirate ship should the courts decide against me.

    FYI, I have discovered, sadly, that a number of other, possibly defamatory remarks have been regarding your client, Dylan Lewis. For further documentation of these offences, please see : ‘Dylan Lewis : NOT AN ANNOYING PERSON’ (August 10, 2009):
    http://slackbastard.anarchobase.com/?p=5669

    Indeed, I was shocked to discover that potentially defamatory remarks have been (and are, it appears, routinely) made, by a number of other individuals, including a number of well-known individuals on both radio and television.

    For example, according to Wikipedia, Wil Anderson once routinely referred to Kyle Sandilands and Jackie O as ‘Vile and Jackie Ho’ or ‘Vile and Tacky Ho’, a mocking reference which — notwithstanding Nova FM’s description of your client, Dylan Lewis, as being, inter alia, both a gimp and a prostitute — has been adopted by a number of other parties, including ABC radio announcer Janice McGilchrist (“a voracious reader [who] often uses a good novel to relax”, according to her online bio), and would therefore appear to be, inter alia, liable to civil action.

    I understand that neither of these parties are clients of Total Profile Management, but I’m sure that your colleagues in the industry would appreciate your alerting them to this fact. Of course, a successful civil action against Wil Anderson would mean, inter alia, substantial costs against Wil (and possibly the Australian Broadcasting Corporation, if he was an employee of the ABC at this time).

    Finally, please note that parties engaged in such potentially defamatory speech frequently invoke the claim that they are in fact engaged in “parody or satire”. A lawyer ponders:

    ======

    What is meant by “parody or satire”?

    The terms “parody” or “satire” are undefined, and will be interpreted by the courts. Courts sometimes use dictionaries to assist in determining the ordinary meaning of words. They can also refer to the legislature’s intentions by referring to Parliamentary speeches and reports of inquiries. A court may also survey the historical origins and contemporary influence of parody and satire as genres well known in the arts.

    In the Attorney-General’s second reading speech to Parliament he referred to the new exception as protecting free speech for cartoonists and comics. Dictionary definitions of parody emphasise its quality of humorous imitation; and in relation to satire, its purpose of ridiculing a subject with humour or irony. However, the Australian Macquarie Dictionary definition of parody includes “satirical imitation”, and as genres, the terms can describe various intersecting forms of critical and comic expression. A court might therefore adopt a broad definition of the phrase “parody or satire” as, for example, overlapping genres of critique and humour referencing an original work.

    An alternative legal approach to parody and satire is found in some US court decisions which have determined that “parody” imitates the original work to comment critically on it whereas “satire” uses the original work in order to attack some external social issue or individual, not the original work itself. A work held to legally qualify under this definition of “parody” was “The Wind Done Gone”, a novel critically retelling the famous novel “Gone with the Wind” from the African-American perspective. A work legally qualifying as “satire” in the US was a photographic collage by Jeff Koons using part of a Gucci advertisement to comment on contemporary media and society. The distinction between the terms matters in US law because “satires” are harder to justify as “fair” under US law than “parodies”. Although not bound to follow these cases, an Australian court may find this approach persuasive.

    Source : Sally McCausland, ‘New room to lampoon: The new fair dealing exception for parody or satire’, ART law, March 2007:
    http://www.artslaw.com.au/artlaw/Archive/2007/07NewFairDealingExceptionParodySatire.asp

    ======

    Most disturbingly, a fellow blogger named ‘Weezil’ has sought to reproduce my commentary on his blog. Please see : ‘Sue the bloggers ’til they shut up – ‘cos it works’ (August 10, 2009):
    http://machinegunkeyboard.com/?p=652

    Weezil’s republication of my commentary means, inter alia, that he too may be subject to legal action on behalf of your client, Dylan Lewis. Indeed, he goes so far as to remark:

    ======

    “…I fully support Klemens’ decision to sue bloggers. Nothing pumps up the readership numbers like an arrogant millionaire former barrister who tries to suppress the public expressions of a hobbyist writer with a team of lawyers. Suing bloggers definitely shuts them up, too. This item you’re reading is prima facie evidence of that, innit?

    Awaiting my writ. Don’t you want one, too?”

    ======

    I cannot honestly say that I wish you luck in your pursuit of legal remedy against ‘Weezil’, but rest assured that, inter alia, I will be following events, and your client Dylan Lewis’s career, very closely from here on in.

    Sincerely,

    @ndy.

  31. @ndy says:

    Extra Added Bonus(es)!

    SHE was the face of television current affairs but after nearly 20 years of presenting, and plans for her to become Australia’s Oprah Winfrey, Naomi Robson is officially out of a job.

    The contentious TV personality’s contract expired last night and the Seven Network indicated it was in no hurry to re-sign the former star.

    Her manager Mark Klemens said the former host of Today Tonight is “in discussion with the Seven network but we have not agreed to continue the relationship at this stage”.

    “The Seven network is very keen to have Naomi stay with them and have offered her some opportunities to stay,” he said.

    A Seven insider disagreed with Klemens, stating that the network had “no desire” to re-sign her.

    “They gave her a six-month contract to keep her on for Dancing (With The Stars), which was hoped would change public opinion of her. It didn’t, and the network has nothing for her,” the insider said…

    ~ Naomi Robson dumped by Seven, Richard Clune, The Sunday Telegraph, July 1, 2007

    NAOMI Robson’s manager Mark Klemens has quashed speculation that she would co-host Nine’s new 5.30pm current affairs offering alongside Eddie McGuire.

    “We have not been approached by Nine nor has Naomi done any pilot,” Klemens said. “But she is happy to return to TV if the right opportunity presents itself.”

    ~ Nine starts work on Underbelly 3, Richard Clune, Courier Mail, February 1, 2009

  32. Dr. Cam says:

    All these bonuses! What a generous soul you are, @ndy.

    The only person what I can fink of that is even more generous is Dylan Lewis, him being a top bloke who would most certainly not duck off to the loo when it was time to buy a round.

  33. @ndy says:

    Dylan is indeed very generous — as is Britney Spears. She signed Dylan’s doll FOR FREE.

    FOR FREE!

    The video below, on the other hand, is (inter alia) A LAWSUIT WAITING TO HAPPEN!

  34. @ndy says:

    Jon Spencer Blues Explosion – 2 Kindsa Love (Recovery). Not as wild or crazy or zany or funky or bluesy or explosive or WOW! as Brown Hornet, but a valiant attempt nonetheless.

  35. @ndy says:

    OK OK OK.

    Last video – a real sing-along-a!

    You call yourself free
    But that is just a lie to me
    You boast about how sweet life can be
    On top of our hierarchy

    Chorus:
    Today
    But today we’ll wipe this weakness from your face
    Today
    Cause today is Saturday
    Good old rich kid bashing day

    Chorus

    And the only thing that`s bigger
    Than your mouth is your self
    Proclaimed magnificence
    But today we`ll put an end to this

    Chorus

    And your filthy inherited wealthiness
    Is the only thing that stinks more than your arrogance
    But today we`ll put an end to this
    But today we`ll put an end to this

    Chorus

    And once you are stripped
    Of the nothing you deny
    You will see what we see
    You will see you lived a lie

  36. @ndy says:

    Okay, this is weird, @ndy. Yr other post about Dylan Lewis was buried back on page 4 or 5 of google searches for “Dylan Lewis”, but this new post is on the first page?

    …and slowly clawing it’s way up the charts! ‘Dylan Lewis : NOT AN ANNOYING PERSON’ currently sits @ No.7 on the Google –

    1. Dylan Lewis – Wikipedia, the free encyclopedia [en.wikipedia.org/wiki/Dylan_Lewis]
    2. Nova 100 Photos | Dylan Lewis [pics.nova100.com.au/galleries/dylan-lewis]
    3. Dylan Lewis wins Celebrity Big Brother – smh.com.au [www.smh.com.au/articles/2002/08/12/1029113895083.html]
    4. Dylan Lewis – Saxton Speakers Bureau [www.saxton.com.au/default.asp?sd8=3296]
    5. Onya Soapbox :: Talent :: Dylan Lewis [www.onyasoapbox.com/talent/show.php?id=271&name...]
    6. Dylan Lewis [www.imdb.com/name/nm0507142/]

    – and Yahoo! Top 40.

  37. @ndy says:

    Okay, this is weird, @ndy. Yr other post about Dylan Lewis was buried back on page 4 or 5 of google searches for “Dylan Lewis”, but this new post is on the first page?

    Now @ No.3?!?

  38. Dr. Cam says:

    Great News!

    THIRTEEN years after getting his TV break, zany radio host Dylan Lewis has come full circle and is returning to where it all started.

    Lewis has signed with Channel 10 to co-host Video Hits in the new year alongside host Fuzzy.

    Nova morning host Lewis, who made headlines after he entered Zoo magazine’s Hottest Radio Babe competition this year, replaces Hayden Guppy, who wasn’t offered a contract extension beyond this year.

    A talented musician in his own right, Lewis shot to fame in 1996 hosting ABC’s music TV program Recovery.

    He said he was thrilled to be presenting music videos again.

    “It is so exciting… it’s awesome,” Lewis said. “(Music TV) is where it started and that’s where my heart is, so it ’s really nice to be back.

    “My love of music is what drives this machine, this machine being me, it’s my passion.” Lewis, who will keep his radio spot at Nova, said that, despite a hectic schedule, he hoped to form new bands in the new year.

    “For the past few years, I’ve been involved in a choir of men called Manchoir, but I think I need to start getting back into the rock and roll,” he said.

    “I’m looking to start a couple of bands.”

  39. @ndy says:

    Herr Doktor,

    This is, inter alia:

    AWESOME NEWS!

    Congratulations to PTM for getting not one but two of its clients back on the air — together! (I just hope they can do something for Naomi Robson.)

  40. dj says:

    That is so awesome I really think you need a bigger font.

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