Last Thursday I wrote about ‘Doss Blockos’, the faux-squatter beer produced by local marketing company Big Dog. When they’re not simply swingin’ on the flippity flop — Hell, maybe even when they are — the bRanes behind Big Dog are “[s]pecialists by results” (whatever that tortured phrase means), moving:
…brands and products through the laneways, hidden paths, tunnels and bush-bash-like facets of social media to ensure the best results are obtained. We have a proven track record at being online traffic officers, database development gurus, and brand awareness ambassadors to ultimately generate hits on any online creation with a URL.
You see, at Big Dog, we frequently roll over in our sleep and accidently [sic] post on Twitter, Facebook and a couple of hundred blogs. We really do embody social media and marketing: with a database of 50,000 and growing, the development of sites from 0-10,000 uniques a day, and a track record in seeding for festivals, virals and magazines, we are an intrinsic part of the hive and its shared intelligence.
They also write good.
Speaking of the machinery of stupidity, I should also give a shout-out to ‘Anarchy’, the deodorant manufactured by LYNX, a subsidiary of Unilever. The “Dutch food and cosmetics giant Unilever said Thursday that its first quarter sales soared 11.9 percent to 12.14 billion euros ($16 billion), lifted mostly by emerging market demand.”
In marketing lingo, I’m pretty sure this makes Unilever ‘street’.
Hipster or yobbo?