Hoelzer Reich : TKOed

Update from Hoelzer Reich Clothing
December 12, 2009

We are respectfully separating the brand from MMA. We apologize for any controversy and the excessive media attention it has brought to Zuffa, and the fighters that were sponsored by HR.

Thank you,

Hoelzer Reich Clothing.

About @ndy

I live in Melbourne, Australia. I like anarchy. I don't like nazis. I enjoy eating pizza and drinking beer. I barrack for the greatest football team on Earth: Collingwood Magpies. The 2024 premiership's a cakewalk for the good old Collingwood.
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3 Responses to Hoelzer Reich : TKOed

  1. Jim says:

    Actually, since all of the fighters they sponsored dropped HR like a hot potato after Zuffa lowered the boom its more a case where MMA separated from the brand. In any case, good riddance…

  2. @ndy says:

    G’day Jim,

    Yeah. As far as I can tell, the shit really began to hit the fans at the time of the UFC tournament in Manchester in mid-November. Supposedly, the sponsored fighter, Andre Winner, went so far as to un-stitch his apparel…?

    Prior to that incident, of major tournaments, HR sponsored Donald Cerrone (WEC 43, October 18, 2009) and Chad Reiner and Jimmy Seipel (Adrenaline MMA 4, September 18, 2009). Following UFC 105, HR sponsored Shane Primm @ Art of Fighting 6 (November 22, 2009) and finally Joe Brammer @ Ultimate Fighter 10 Finale (December 5, 2009). I think that’s when things came to a head — or a crashing halt, inre HR. (Other sponsored fighters included Ross Pearson, Lyle Beerbohm, Marcus Sursa, James Krause, Justin Driggers, Dustin West, Brian Davidson and Eric Marriot.)

    Prior to all this HR sponsored Mac Danzig (pictured with co-owner Jamie Vine on July 8, 2009) and of course the Finnish bonehead Niko Puhakka. Sponsoring someone like Puhakka — who, to his credit, is unapologetic regarding his neo-Nazi beliefs — was one of a series of really bad moves by HR.

    If HR had smarts, the company would have been alert to all this from the beginning, carefully vetted its designs, as well as its sponsorships, not courted publicity by way of neo-Nazi metal bands, issued completely unambiguous statements repudiating Nazism, fascism and racism, ensured that it sponsored more than one, arguably token, non-White fighter, and then got on with the business of making money.

    Speaking of which, I don’t imagine that the company’s own sponsors are very happy.

  3. @ndy says:

    HR sponsored Danzig for UFC 100 in July 2009. HR also sponsored Alexander “The Mauler” Gustafsson (UFC 105) and Ian “Junkyard” Dawe (MFC).

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