Despite a dizzying array of phenomenal talent — from The Angry Dwarf to Andrew Bolt to Jason Akermanis to Sam Newman to Steve Vizard to Chris Smith to Martin King — Melbourne Tory Radio is struggling to attract listeners outside of the male, middle-aged, lower-middle class, right-wing ghetto.
Slow start for third player in radio talkback wars
June 23, 2010
FLEDGLING talkback station MTR 1377 must change its format to succeed, media observers warned after its poor performance in yesterday’s ratings report.
MTR attracted a market share of just 1.7 per cent and an average audience of 10,000, making it Melbourne’s lowest-rating station.
More than 1.5 million people listened to 3AW or 774 ABC during the 10-week survey period, of which MTR was on air for seven weeks, while 145,000 tuned in to MTR and its precursor, 3MP…