This one’s all about the track. Sure, you can still go here and “become an M&M,” but is that really what stuck in your head about this ad? Sure, the clever anthropomorphic candies are all types of jocular fun, but really, it was the song, that catchy accordion-and-violin-laden 80s jingle with the baritone vocals and uplifting message. Classic.
Company / Product: M & Ms
Ad: Inner M
Agency: BBDO New York
Music: The The – This is the Day
See also : Kinect for Xbox 360 : “Natural’s Not In It” (November 21, 2010) | Here they come, la la la la la la, la la la la la la, the TV ad jingle writers (April 28, 2010) | PausaManzothaBEEF’s Channel.