Nando’s is not just about chicken. It’s never been just about chicken. It’s about pride, passion, courage, integrity and most of all, family…
Nando’s is famous for its Portuguese flame-grilled, butterfly-cut chicken, which is marinated for 24-hours before being basted and cooked in Nando’s famous PERi-PERi sauce!
We all know the best things in life are FREE, so rest assured that our chicken is Hormone FREE, Steroid FREE, Cage FREE, Artificial colour FREE, Freezer FREE, Artificial flavour FREE, Excess fat FREE, Fryer FREE & Added MSG FREE.
Uh-huh. Death FREE, Pain FREE & Suffering FREE too I expect. And Nando’s supplier is… Bartter-Steggles? Inghams? Chickadee? Golden Cockerel…?
In any case…
OMG. Pole-dancing MILFs. Nando-fix gum. WTF.
The woman what appeared in the Nando-fix ad — remember her? — is now appearing in a new TV ad campaign for some other product or service, the name of which I have now inconveniently forgotten. Point being, the Nando’s ad (Nando’s — nee ‘Chickenland’ — is a South African-based restaurant chain which specialises in selling meats derived from chickens and covered in sauce) was criticised partly on the basis that it was sexy, partly because it devalued family values. The new, very chaste ad featuring the not-so-old stripper/model/actor, on the other hand, is entirely wholesome, and ends with her kissing her pretend children outside pretend skool gates.
Order has been restored.
Cold shoulder for aliens
Kelly Burke, Consumer Affairs Reporter
The Sydney Morning Herald
June 27, 2007
…Defending multiple complaints against its ad, another fast-food chain successfully argued the level of nudity used “was essential to ensuring authenticity”. The ad shows a topless pole-dancing mother using fictitious “Nando-fix” skin patches and gum to control her craving for Nando’s chicken.
“The concept is to show somebody who, for professional reasons, can’t wear the Nando-fix patch,” the company reasoned, disputing the ad was degrading to women.
Pole dancing had become mainstream, Nando’s argued, citing the example of Martha, a character in Home and Away, who works as a pole dancer.
[Jodi Gordon, the actor what played the role of ‘Martha Jane Mackenzie Holden (née Stewart)’ aka ‘Martha the pole dancer’ in Home And Away, got into heap ’em big trouble recently for paying for a lap dance. Or so says Uncle Rupert’s The Sun newspaper anyways: Soap star’s stripper scandal, Cara Lee, July 6, 2009.]
The board of the Advertising Standards Bureau agreed, ruling that pole dancing was “… a popular form of exercise” and “was not incompatible with family values”. The ad “depicted a strong in-control woman who went about her work in a professional manner”, because it showed her travelling to work wearing a suit, the board concluded, while the ad had not broken any rules regarding permissible levels of nudity.
See also : Advertising Standards Bureau ‘Case Report’, June 12, 2007 [PDF] | Australian Chicken Meat Federation Inc. | Consolidated / Carol Adams : ‘The Sexual Politics of Meat’ (June 6, 2009).
You can imagine the delight of the culinary-adventurous Portuguese mama’s [sic], who were already in heaven with their fresh vegetable gardens and the abundance of wild meat, when they discovered the secret powers of PERi-PERi and it’s effects on their cooking. PERi-PERi added flavour and fire to all their food making them feel alive. The women were also delighted with the effect that PERi-PERi had on the libidos of their men and it was no wonder that they were constantly smiling. The settlers were amazed that something so small could be so satisfying.
Asylum seekers’ plight used to peddle chickens
July 29, 2002
In a campaign designed to create controversy, fast-food chain Nando’s is using the sensitive issue of asylum seekers in its latest advertisements.
In a radio commercial to be launched today, Nando’s advertises that detainees at Woomera detention centre have “decided to unsew their lips after hearing the news that with every Nando’s quarter chicken combo, Nando’s are giving away an extra quarter chicken free”.
Nando’s said the campaign, which had a limited budget, was deliberately designed to attract media attention. It also includes print and in-store ads.
“We know there’s a section of our audience that’s going to be uncomfortable,” said Nando’s national marketing manager Carlos Antonius. “But we want to evoke response.
“We do not wish to offend anyone, and least of all the detainees, but we challenge the public to debate the issue.”
The fast food chain’s advertising has caused controversy before. A campaign which featured different coloured chickens and the line “We’re all the same on the inside, Pauline”, had some people throwing stones at its stores, Mr Antonius said.
The Advertising Federation of Australia says the campaign breaches the industry’s voluntary code of ethics, but the agency concerned, Melbourne’s Sphere Advertising, is not a member.
“Advertising needs to be bold, innovative and cheeky to cut through to consumers,” federation chairman Matthew Melhuish said. “However, it also needs to gauge the temperature of consumers about sensitive community issues. To use the refugee issue is appalling and it’s nothing more than a cheap shot.”
Controversy is regularly used by small advertisers to attract attention. One shoe company, which continues to create controversial ads, has said the publicity is worth millions in brand awareness and sales.